How to be a strategic business partner

August 2, 2018 Categorized in: Featured ArticlePersonal Development

Lucy Brazier, CEO of Marcham Publishing, spoke on the administrative professional’s opportunities for contributing at very high levels in a presentation at Admin Pro Forum 2018. To become a superstar at work, you need to extend your

knowledge of the job to knowledge of the organization. This gives you the ability to talk to management with greater skill and professional bearing. Lucy challenged conference attendees to discover the following about their companies:

1. Its business areas. What are each of its products, and the key features of them? What are their strengths and weaknesses?

2. Its brand. Can you list ten words about what the organization stands for?

3. Its competitive advantage. What does the company do better than others?

4. Its geographical footprint. What is its market reach? Where does it sell its products, and to what demographics and cultures?

5. Its stakeholders. What are the values and expectations of the customers as well as the people who rely on the company for a living?

6. Its direction. Where is it going? Who’s deciding that path? Certainly you have some ideas of your own about it …