The stark reality is that as an event organiser you need to be acutely aware of security and risk and demonstrate a duty of care for your event staff and delegates. 

There are several things you can do to evidence that you have taken reasonable steps to prevent harm coming to anyone at your event, regardless of the size or number of delegates. 

1. Choose your venue carefully 

When sourcing your event venue ask the venue representative to talk you through their emergency procedures. Ask how often they conduct their evacuation exercise, request sight of their Health and Safety Certificate and latest Risk Assessment.  Ask how many first aiders will be on site on the day of your event. 

View the event space with an enquiring mind: are there trip hazards, is the room in good order, are the cables and wires concealed? What security staff does the venue have (if any)?  Is there a separate area to store bags and coats? 

For city centre and high-profile venues, look for increased measures such as airport-style security scanners (x-ray), full body scanners or physical security guards to frisk visitors. 

Make your own observations on the venue’s security. Were you challenged at any point on entering the building? Was the main reception desk manned, were security cameras visible in reception? Is there a key pass entry system? Is visitor check-in required? 

2. Consider your event attendees 

Who are you inviting to your event? If the guest list is made up of internal colleagues only then you’ve already reduced the risk. However, if you are inviting external guests or opening it to a ‘plus one’ you need to ‘vet’ your guests. 

Your line manager may well furnish you with an invitee list, but ensure you have full details of individuals before your issue your invites.  Keep a database with their full names, job description, company name, contact details and reason why they are being invited. 

3. Common sense is a valuable commodity 

I always view a guest list critically, and query names which could have been mistakenly added e.g. competitors, ex-employees, former clients, awkward clients etc.  Anything slightly unnerving or causing you to pause is usually for a reason and should be red flagged. 

You can also ‘vet’ your external guests by searching for them on LinkedIn.  Ask a colleague to review the final invitee database.  Another pair of eyes is always beneficial, and they may spot something you didn’t. 

Email addresses are also a good indication of integrity.  A company employee will have a company or organisation name in their email address.  A personal email address will indicate that they are not representing a company. 

4. Event invitation and promotion 

Corporate events are mostly by invitation only.  Invitations are issued by email or by printed material from the event host, direct to the recipient.  However, if you are hosting a ‘celebration’ event, or an event which is open to wider members of the public, consider which channels you are going to use to promote your event, and how you will manage applications to attend. 

Any ‘high risk’ or ‘high profile’ individuals’ identities must be protected. If your event has senior level politicians, law enforcers or celebrities in attendance, don’t promote it publicly.  Work with your marketing team to agree a ‘confidentiality’ strategy. Any press releases can be released post event, so as not to put your event’s security in jeopardy. 

Keep any ‘high profile’ or ‘high risk’ events off public platforms such as Eventbrite. Ask your guests not to publicise the event (pre-event) on social media.  A request to that effect can be included in your event invitation by including the sentence: 

“Due to this event’s exclusivity, we ask you not to share details of our event on social media.”

Your ability to get others to respond, buy-in, support, authorize, advocate, and generally do what you ask them, depends entirely on your ability to positively influence. 

Here are three elements to consider working on to improve your influencing superpowers: 

1. Be Consistent 

For people to be influenced to want to follow you, they must feel safe. Consistency of behaviour builds that feeling of safety and trust. That comes from developing your emotional intelligence. Feelings – even excessive feelings – are part of life; life is an adventure with highs and lows when you live it fully. Excessive feelings are appropriate in excessive situations – life situations. 

Emotional Intelligence (and practice) helps you reign in the excessive emotions that cause inconsistent behaviour and keep your relationships at work in the ‘safe zone’. 

Consistency extends to processes as well.  Have effective systems and stick to them.  Doing things differently each time makes people feel unsure they’re doing them right – each time. When changes – even if they are improvements – need to happen, introduce them gradually. 

2. Be Assertive 

One of the best ways to keep people engaged long enough to get them to do what you want is to use BLUF communication. 

B.L.U.F. stands for Bottom Line Up Front; it’s is a style of communication similar to how journalists write newspaper articles. 

Have you ever noticed that the headline of an article usually sets the tone for what we are about to read – the why – and the first paragraph, often in bold or italics and sometimes even one point size bigger font to REALLY get your attention, answers the who, what, where, and when. 

Whether face-to-face or in writing, you can engage your listener or reader the same way. 

Start your conversation with the outcome you desire for the communication 

This should be super short. If it’s a face to face or phone conversation it will sound something like this – 

“I’d like your ideas about
” 

“I’d like your interpretation of
” 

“I’d like your authorization to
” 

“I’d like your support on
” 

Then, give your listener the facts – that is, the who, what, where, and when. That’s it! 

3. Be Positive 

The human brain doesn’t process negative direction. 

  • Don’t 
  • Can’t 
  • Won’t 
  • Shouldn’t 
  • No 
  • Never 

(and loads of others) fall on deaf ears. 

Instead, what the brain focusses on is the rest of the sentence. 

If you want people to do what you want, give them directions in positive language.  

So instead of “Don’t forget, I need those numbers by Tuesday to include them in the report.” try “Please remember, I need those numbers by Tuesday to include them in the report.” 

Instead of, “We don’t have the resources/bandwidth/visibility to support that idea” try “To support that idea, we’ll need more resources/bandwidth/visibility.” 

What’s the difference? The alternative plants a positive (think: CAN do) message in the listener’s mind. As a result, it provokes positive responses. 

In general, people who influence positive change are followed because they get people to think differently.  If you want to influence people to do something to effect positive change, the message MUST be positive to start. 

Conclusion 

Being a person who effects positive change requires you to be able to influence others.  You’ll succeed easier at doing this when you 

  • keep your emotions and your processes consistent 
  • introduce change gradually 
  • present succinctly – brief and specific 
  • make statements instead of asking questions 
  • use positive language when you communicate 

To make a positive difference in your organization, you must be able to lead positive change.  Those who lead effectively have mastered the art of positive influence – and you can too! 

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